Just in time for college football season, La Pulga Tequila—founded by three Fort Worth entrepreneurs—has unveiled its 2025 Horned Frogs-themed bottle, celebrating its partnership as the “Official Tequila of the Horned Frogs” with TCU Athletics.
A portion of proceeds will benefit Assist the Officer, a nonprofit supporting the Fort Worth Police Department.
The limited-edition release of La Pulga’s Blanco Tequila features a bold black label inspired by TCU’s blackout game uniform. True to La Pulga’s artistic style, the bottle is adorned with an alebrije—a Mexican folk-art image believed to carry protective powers. For this edition, it takes the form of TCU’s iconic Horned Frog, outlined in purple with striking red eyes.
The 2025 bottle also debuts La Pulga’s first non-metallic medallion, a sleek black design matching the label, making it a likely collector’s item. It will be available in late August at select Dallas-Fort Worth retailers, while supplies last.
“Last year’s Horned Frogs bottle sold out within days – and at some stores within hours – as many Horned Frogs fans purchased two bottles, one to drink and one to collect! So, back by popular demand, we’re thrilled to introduce the 2025 Horned Frogs edition La Pulga bottle,” says Andrew De La Torre, one of La Pulga’s founders and a proud TCU alum.
“Horned Frogs football is the pride of our hometown of Fort Worth, especially the drama, excitement, and fun that fans experience during ‘blackout’ home games where the entire stadium dresses in black – including the players on the field. That spirited tradition was the inspiration for the eye-catching label on this year’s commemorative Horned Frogs La Pulga bottle.”
La Pulga’s TCU partnership also includes a presence at Amon G. Carter Stadium clubs and suites during football season, and the Stuart Family Courtside Club at Schollmaier Arena for basketball games.
Crafted from 100% Blue Weber Agave with zero additives, La Pulga is named after the historic “Pulga” outdoor market on University Drive, one of the oldest open-air flea markets in the U.S. The brand was founded by De La Torre, Sarah Castillo (Taco Heads, Tinies Mexican Cuisine, Sidesaddle Saloon), and Stephen Slaughter.
La Pulga’s portfolio includes Blanco, 110 High Proof Blanco, Reposado, 110 High Proof Reposado, and Añejo tequilas, along with La Pulga Mezcal and La Pulga Sotol. Distributed by RNDC, the lineup is available across Texas and in several major U.S. markets.
For more information about La Pulga, please visit www.lapulga.com or follow us on Instagram @lapulgaspirits.
