Technology
Photo: Bojangles
August 1, 2025
Bojangles is leaning into its technology to better serve Spanish-speaking customers. The brand is rolling out Spanish-language support for online ordering, its mobile app, in-store kiosks and Bo-Linda, Bojangles’ drive-thru AI assistant, according to a press release.
Spanish-speaking customers will now be able to place their orders in Spanish through the Bojangles website and mobile app systemwide. At the drive-thru, Bo-Linda offers a fully Spanish-spoken experience at more than 400 locations. About 35 additional locations will feature kiosks with Spanish-language ordering options.
“This is about more than just technology — it’s about making every guest feel welcomed and understood,” Jose Armario, CEO of Bojangles, said in the press release. “As a Hispanic leader, I take pride in ensuring our brand reflects the communities we serve. Language should never be a barrier to hospitality.”
Early data has shown that roughly 200 Spanish-language drive-thru orders have been placed each week using Bo-Linda — a number that is expected to grow as awareness and access expand.
“This initiative shows what’s possible when you blend innovation with Southern hospitality to find new ways to make more guests feel welcome,” Richard Del Valle, CIO at Bojangles, added in the press release. “We’re not just translating menus — we’re redesigning the guest experience.”
Bojangles was founded in 1977 and operates 830 restaurants in 21 states.
